Simon Cowell Climbing Trees? What are rituals for?

Simon Cowell, a man who has many people always asking things from him, a man who’s schedule is overloaded, over full has a ritual to climb trees. Enjoy my video or read the transcript below:

I love rituals!

In our New York Times bestseller “Your Hidden Riches”, my co author and I define rituals as “Those things that we do over and over again, repeatedly, that creates great meaning and purpose in our lives.”

For example, Simon Cowell, the guy who created “American Idol”. He has a ritual that he does every day. Simon’s ritual is to climb a tree every day.

Now you might think, “That is one weird thing for such an uber successful guy to do!”

Simon Cowell is known all over the world. A man who has many people always asking things from him, a man who’s schedule is overloaded, over full.

And yet, his ritual is to climb a tree.

Why do you think that might be?

He climbs a tree, so that he has a moment that is just his. Him and nature.

I have all kinds of rituals as well. And one of my favorite ones is what I do before I go to bed at night. As I lay there, I just repeat over and over in my mind, what I’m thankful for that happened in that day.

You know why? Because I know that what you appreciate, appreciates.

So, what are you appreciating?

What do you want to create more of?

Just try it! Don’t take my word for it.

When you’re laying in bed, just start thinking, “What are the great things? What are the wonderful things that you’re grateful for, that happened to you today?”

What you’ll notice, is that what you put your attention on will grow stronger in your life. And when you start to put your attention on the good that is happening in your life, and appreciate it, more of that good will start to happen for you! 

With love


Janet Bray Attwood

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