"The Secret Formula:
How to Create Million-Dollar Partnerships" 


Alliance Secrets Webinar Replay

(Available Until Midnight Wednesday)

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The Passion Test

“I enrolled in Chris and Janet Attwood’s Alliance Secrets program when I was in pre-production for The Secret. I had determined that I would use The Secret to make The Secret…that’s to say I would attract all of the greatest minds to help me bring this overwhelming vision to the screen and to the world. And as all these wonderful people began to emerge, Alliance Secrets came to the fore, allowing me to create deep, rewarding, and mutually beneficial, long-term relationships with each and every one of them, that continue to this day.”

Creator/Executive Producer THE SECRET

Follow "The Secret" Formula

In 2005, an Australian television producer had an impossible dream.

She wanted to create a film that would change the world. A film that would reach millions of people and transform their lives.

There was just one problem...Film director woman - RF 405x300

She had no connections in the personal development world. No relationships with the teachers and experts she needed to interview. No idea how to even GET to these people.

But she had something else.

She had a system for creating what we call "enlightened alliances" - deep, lasting partnerships built on genuine friendship and mutual benefit.

And she used that system to connect with and interview over 50 of the world's leading teachers, speakers, and thinkers.

The result?

The Secret - a cultural phenomenon that's been featured on Oprah, Larry King Live, and the Today Show. Over 30 million books sold. Hundreds of millions of dollars in revenue. A movement that's still going strong nearly 20 years later.

That producer was Rhonda Byrne.

And the system she used? The one that allowed her to create relationships with Jack Canfield, Bob Proctor, Joe Vitale, and dozens of other top experts?

That's the exact system you're about to learn.

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Here's What Most People Get Wrong About Building a Business

They think success is about working harder. Posting more on social media. Creating more content. Spending more on ads.

And sure, those things can work.

But there's a faster way. A way that doesn't require you to have millions of followers or a massive advertising budget.

It's the same way Oprah built her empire. The same way Jack Canfield sold over 100 million Chicken Soup for the Soul books. The same way we turned The Passion Test into a New York Times bestseller that hit #1 on Amazon and Barnes & Noble.

Strategic partnerships with the right people.

Not just any partnerships. Not "joint ventures" where you do one webinar together and never talk again.

We're talking about ENLIGHTENED ALLIANCES - long-term relationships where both parties genuinely care about each other's success, both personally and professionally.

The kind of relationships that generate revenue year after year after year.

Why This Matters to YOU Right Now

I don't know your situation.

Maybe you're a coach struggling to fill your practice. Maybe you're a consultant who knows you should be making more money. Maybe you're a speaker who can't seem to get booked on the stages you want.

Or maybe you've got a great business, but you're tired of doing everything yourself. Tired of the grind. Tired of trading hours for dollars.

Here's what I know for sure:

There's someone out there right now who has exactly what you need.

They have the audience you want to reach. They have the credibility you want to borrow. They have the resources that would make your life so much easier.

And here's the thing most people miss...

You have something THEY desperately need too.

You just don't know how to find them. You don't know how to approach them. You don't know what to say. And you definitely don't know how to structure a relationship that works for both of you.

That's what this program teaches you.

The Results Speak for Themselves

Using these exact principles, we've created alliance relationships with:

Jack Canfield - Co-creator of Chicken Soup for the Soul (100+ million books sold). Jack teaches The Passion Test as part of his coach training programs and has partnered with us on multiple projects over the years.

T. Harv Eker - Through our alliance, Harv brought thousands of students into his organization, generating millions of dollars in revenue.

Rhonda Byrne - We introduced 70% of the teachers featured in The Secret to Rhonda. Those relationships continue to this day.

Dr. John Gray - The bestselling relationship author of all time. Multiple partnerships spanning years.

And dozens more.

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But here's what matters more than OUR results...

What Could YOU Create with the Right Partner?

Think about it for a second.

What's the most outrageous goal you have for your business right now?

Now ask yourself: Isn't there someone in the world who, if they were willing to support you, would make that goal a reality almost immediately?

Maybe it's someone with a large email list who could introduce you to thousands of potential clients overnight.

Maybe it's someone with credibility in your industry who could open doors you can't open yourself.

Maybe it's someone with resources - time, money, team - who could help you scale faster than you ever could alone.

What wouldn't you be able to accomplish with the right alliance partner?

That's not a rhetorical question.

The answer is: almost nothing.

With the right partnerships, you can accomplish almost ANYTHING.

The question is: Do you know how to create those partnerships?

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Here's Exactly What You'll Discover Inside Alliance Secrets

alliance-secrets-manual coverThis isn't theory. This is the exact step-by-step system we've used to create partnerships with Jack Canfield, Rhonda Byrne, T. Harv Eker, and dozens of other top leaders. Here's what you'll learn:

  • The first thing you must do before you even think of setting up an alliance. Skipping this step is like trying to launch the space shuttle without the fuel pods.

  • Why joint ventures and alliances are essential to your business success, and how to avoid leaving TONS of money on the table by not using them properly.

  • The essential ingredients in creating win/win alliances. Miss any of these and your chances of failure skyrocket.

  • Step-by-step instructions. Whether you’re a pro, or just starting out, you’ll learn the proper way to set up successful alliances.

  • The 5 secrets to knowing who to partner with. Choose the correct partner for more enjoyable alliances.

  • Proven strategies to overcome your fears, blocks and internal obstacles, the only thing standing in your way is you – here are the tools to get you to MOVE.

  • What you must know to make sure a potential partner never steals your ideas, it’s a simple straightforward way to protect yourself.

  • Tips and techniques to determine what product or service will get the best response – if your offer isn’t properly targeted, it doesn’t matter how great it is – it won’t fly.

  • The number one key to getting past the gatekeepers. Do this wrong and your chances of success plummet.

  • The 3 key secrets to opening the door to a new relationship, your first impression is crucial – these secrets make it foolproof.

  • What to say and what not to say when approaching a potential partner, so they give you their attention rather than show you to the door.

  • Three secrets you need to know to be accepted by your potential partner, just because you get a meeting doesn’t mean you’ll get the deal – these secrets tilt the odds in your favor.

  • Four simple steps to attract your perfect partner.  You don’t want to work with people who will drive you crazy – this process ensures that you won’t.

  • 7 essential questions to ask any potential alliance partner to find out potential problems BEFORE you sign on the dotted line.

  • A simple way to know if your partner has compatible values, there’s nothing worse than working with someone you can’t trust.

And that's just scratching the surface. This program gives you EVERYTHING you need to identify, approach, and create lasting partnerships that generate revenue for years.

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See How Alliance Secrets Has Transformed Our Lives (and Can Transform Yours)

Before you decide if this program is right for you, I want you to hear directly from my business partner, Chris Attwood, and myself about how enlightened alliances have changed everything for our business - and how they can do the same for you.

Will you take a moment and watch this short video?




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The Passion Test

“I choose to work with Janet and Chris Attwood because I trust them, they are fun to work with and I know they will follow through on the things we do together.”

Co-author,The Success Principles(TM) and Co-creator of the mega book empire, Chicken Soup for the Soul®

The Passion Test

“Janet and Chris Attwood have the uncanny ability to attract the very best kind of people. I love working with them because I know that the relationships we structure will be lasting ones.”

Founder of Centerpointe Research with over 200,000 customers worldwide

Real People. Real Results. Real Revenue.

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THE SECRET - It’s been featured on Oprah, Larry King Live, CNN and the Today Show. Over 1,000,000 people have viewed the DVD and there are 3.75 million copies of the book in print. It has generated hundreds of millions of dollars in revenues. Using the law of attraction and the Alliance Secrets principles, Executive Producer Rhonda Byrne connected with and interviewed more than 50 leading teachers, speakers and thinkers in the making of this incredible film.
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A popular personal trainer wasn’t satisfied with how his business was growing. Using these methods he built a marketing team that turned him into the fastest growing trainer in North America. The result? New business worth many millions of dollars and partners who earned $100,000 or more by supporting his expansion.
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A healing professional with a remarkable program increased his sales by over $685,000 in nine months
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Tellman Knudson was an unknown, broke hypnotherapist living in Vermont. When he started, Tellman worked out of a makeshift office in his front room, with a fan that rattled, and a CD drive that he had to take out and shake to make it work. Using these principles he created an online marketing business that generated over $800,000 in sales in just 8 months – starting from zero, built a list of 25,000, and attracted Jay Abraham, one of the top marketing gurus in the Western world, to join his marketing team. If Tellman was able to achieve these kinds of results, what could you create?
The Passion Test

“Through my alliance with Janet & Chris I was able to bring thousands of students into my organization in the U.S. which has produced millions of dollars in revenue.”

#1 NY Times bestselling author of Secrets of the Millionaire Mind and Founder of Peak Potentials Training

The Passion Test

“You guys are awesome!!! And it’s been such a joy working with you. When I think of you, I think Integrity, Love, Passion, Persistence, and Steadiness. I count you both as two of my friends for life. Janet and Chris have quietly effective spirits that evoke results.”

#1 NY Times bestselling author of Creating Wealth and Nothing Down

The Passion Test

“One benefit I got out of the program was an understanding of things I did not do when I entered a partnership that led to my being sued last year and was so terribly stressful for me. The alliance class became a way for me to evaluate the past and hopefully prevent future errors in alliance partnerships...”

Alliance Secrets Student

The Passion Test

“What made your lessons particularly useful, was the fact that I could follow the sequential development of ideas, to see and understand the structure and connectedness of the steps. This, to me, is what makes your calls so very different — coherently and compellingly presented steps. Very expertly layered content and stories. Your ability to do this provides a quality beyond mere information.”

Alliance Secrets Student

The Passion Test

“"This tremendously valuable step by step course has given me the clarity, confidence and knowledge to create and nurture alliances based on all that is important to me and in alignment with my passions. My first workshop with a partner is starting in September – I am so excited! It is a rare treat for me to be learning from someone so successful in the material world and yet so deeply anchored in the heart. You are truly inspiring role models! Thank you so much!" ”

Alliance Secrets Student

The Passion Test

“"I followed the simple and transformational templates that Chris and Janet provided and was stunned at how smoothly the initial calls were. The step-by-step, down to earth process has integrity and a natural flow which encourages connection and trust, right from the first. Sure, I was nervous calling successful millionaires – but I felt so solid in the foundation Chris and Janet had given us that I actually enjoyed the calls. Every person I talked to wants to explore the possibilities further – and two are even happily calling their colleagues to get involved – and it was their idea!" ”

Alliance Secrets Student

What Are You in Pre-Production For?

Rhonda Byrne used Alliance Secrets when she was in pre-production for The Secret.

What are YOU in pre-production for?

What's the big vision you have for your business? The goal that seems just out of reach?

Here's what I know: The right partnership could make that goal a reality in months instead of years.

And this program gives you everything you need to create that partnership.

Here’s What You Get When You Enroll Today…

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27 Short Introductory Video Lessons:: Quick, easy-to-digest training on every aspect of creating enlightened alliances
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7 In-Depth Training Sessions : The nitty-gritty details you need to set up successful alliances (Each session valued at $197)
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3 Mastermind Calls: Real case studies, real situations, real solutions (Valued at $147 each)
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4 Additional Bonus Calls: • Creating alliances in the corporate world • Creating alliances with internet marketers • How to create a Strategic Attraction Plan • The Super Secret Method real masters use for breakthrough results
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12 Additional Audio Mastermind Calls: Hear how to apply these principles to real situations (Valued at $600)
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185-Page Comprehensive Training Manual: Detailed outlines, edited content, main points, and homework for every lesson
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90 Days of Direct Access to Janet Through Her AI Assistant: Get answers to your questions 24/7, receive guidance on partnerships you're working on, and get personalized feedback as you implement what you're learning (Launches March 2026 - Valued at $497)

You'll Also Discover How To . . .

  • Structure list sharing agreements with internet marketers, so you can profit online.

  • Connect across cultures. The internet allows you to easily connect with people all across the world. Learn what to do to avoid offending your partner.

  • Broker joint ventures. Learn how to create another income stream by introducing people.

  • Make sure everyone gets a fair share of the money when everyone’s happy you do more business.

  • How to discover what your potential partner REALLY needs - this is crucial to the success of your proposal and for getting them to come back to you again and again.

  • Include the four elements that must be part of any alliance agreement so that no one is left out and you don’t open yourself up for BIG problems.

Total Value: $4,176

Normally, this complete program sells for $1,997.

And honestly, that's a bargain. One good alliance could generate $100,000 or more for your business.

But because you attended the webinar, I'm making you a special offer...

Your Webinar Attendee Price: $1,497

Or split it into 3 easy payments of $597.

But you need to act fast...

This special price - and the included 90-day AI access - is only available for 48 hours after the webinar ends.

After that, the price goes back to $1,997 and the AI access won't be included.

Your Webinar Special Expires In . . .


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Don't let this opportunity slip away.

If you're serious about creating partnerships that can transform your business, click the button below and get started now.

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The Passion Test

“What Chris and Janet taught me was my missing link. Because of our alliance relationship we have been able to go back and transform young people's lives. What I've discovered is that their alliance and relationship building principles are the solution to getting everything you want, however, you must first have a genuine desire to improve the alliance partners' life.”

Alliance Secrets Student

The system that created The Secret is now yours.

Use it wisely. Use it well. And watch what happens when you do.

With love,


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Janet Bray Attwood
Heart-centered global transformational leader and
New York Times bestselling author.
Adobe Stock-Alliances1

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